Digital Marketing Specialist

Jakarta

Full Time

Requirements

* Minimum education D3/Bachelor’s degree in Marketing, Communication, Information Technology, or equivalent

* Minimum 1–3 years of experience in Digital Marketing and/or SEO

* Understand the basic principles of technical and content SEO

* Familiar with tools such as: Google Ads, Google Analytics, Meta Ads Manager, SEMrush, Ahrefs, Google Search Console

* Basic knowledge of HTML/CSS (a plus for technical SEO)

* Good communication, data analysis, and time management skills

* Creative, detail-oriented, and able to work in cross-functional teams

Responsibilities

* Design, execute, and optimize digital campaigns (Google Ads, Meta Ads, YouTube, etc.)

* Manage digital content strategies across platforms (website, email marketing, social media)

* Analyze campaign performance using tools like Google Analytics, Meta Business Suite, etc.

* Coordinate with the creative team for visual content and copywriting production

* Prepare regular reports on digital marketing performance and ROI

* Conduct keyword and competitor research for SEO strategy

* Optimize website content (on-page SEO), such as title tags, meta descriptions, headers, URL structure, and internal linking

* Develop off-page SEO strategies like backlink building

* Conduct regular SEO audits and implement improvements

* Manage and monitor website performance using Google Search Console, Ahrefs, SEMrush, etc.

* Stay up-to-date with search engine algorithm changes and the latest SEO trends

* Collaborate with content, design, and development teams